Read the industry expert interviews

IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
Vala Magnadottir
IKEA

Unlocking the full-funnel opportunity in CPG and retail with Instacart CMO Laura Jones
Laura Jones
Instacart

PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni
PepsiCo

Enabling brands to evolve from advertising to engagement at Nestlé USA
Rene Lassauzet
Nestlé USA

Why Kellogg’s takes an impact-first approach to every aspect of marketing
Charisse Hughes
Kellogg Company

How Kruger Products shifted to consumer-led communications with CMO Susan Irving
Susan Irving
Kruger Products