Sonic boom: How digital audio can help Retail and CPG brands win the path to purchase

This report, in partnership with audio platform Spotify, explores digital audio’s role along the marketing funnel for the CPG and Retail sectors in North America and Europe.
  • As the path-to-purchase evolves and marketers seek improved ROI, Retail and CPG brands are rethinking their media strategies.
  • Consumer demand for digital audio is growing, but there is still a striking imbalance between share of investment and share of consumption.
  • Studies have shown digital audio to be highly effective across the path-to-purchase, with average engagement levels 14% higher than TV, 18% higher than social media and 23% higher than terrestrial radio....

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