Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
1990-1991, 2001-2002, 2007-2009, 2020-20 when?
Evidence from past recessionsshows those companies that maintained investment generated higher growth than those who reduced budgets and went dark. Of all brands shrinking ad spend in a recession, only 30% ever regain the share of market and profits they enjoyed beforehand (Zeni