Six steps to recession-proof your client–agency relationship

This article - by Libby Child of APRAIS - discusses how advertisers can reap the maximum benefit from their relationships with advertising agencies during an economic downturn.

Six steps to recession-proof your client-agency relationship

Libby Child APRAIS

Cut the budget! Reduce the number of agencies! Call a pitch! Ask everyone to take an automatic 15% reduction…

These are not unusual responses by marketing directors to the...

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