Singapore’s Grab drives forward with content marketing, data and influencers

This article explores how Grab, a billion dollar ride-hailing startup from Singapore, launched a new ride sharing service with content marketing and local influencers.

How do you get a consumer who knows your product exists to take the leap and actually use it? That’s one tough egg for marketers to crack. According to ride-hailing platform Grab’s head of marketing in Singapore, Ershad Ahamed, customer inertia...

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