Publicis Groupe, the agency holding company, responded to a wave of protests against racial injustice in the US by assessing its own levels of inclusivity.
And the parent of big-name networks like BBH, Leo Burnett, Razorfish, ZenithOptimedia, and Starcom...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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