Setting up an in-house marketing effectiveness team

In-house marketing excellence or effectiveness teams can provide more accountability on performance, but brands should avoid common pitfalls.

Structuring for effectiveness

This article is part of a series of articles from the WARC Guide to Structuring for effectiveness. Read more.

A quick Google search for ‘What is Marketing Effectiveness?’ throws up a plethora of definitions that either hone straight in on effectiveness capabilities (marketing mix modelling, digital attribution, etc), measuring paid digital marketing activity

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