Send in the clowns: Audi shows off its intelligent cars

Lucy Aitken

As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.

Background

Audi shares the premium car market in the UK with its familiar competitors, BMW and Mercedes, and has a 6.60% market share of the entire UK car market, nearly the same as BMW (6.66%) and slightly more than Mercedes (6.35%).

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