Send in the clowns: Audi shows off its intelligent cars

As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.


Audi shares the premium car market in the UK with its familiar competitors, BMW and Mercedes, and has a 6.60% market share of the entire UK car market, nearly the same as BMW (6.66%) and slightly more than Mercedes (6.35%).

With high quality

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands