Sales, service and social impact: Mitigating COVID’s effect on rural India

LinEngage’s Sriharsh Grandhe looks at the many ways that Indian businesses have been helping rural consumers get through the COVID-19 pandemic.

This article is part of a Spotlight series on rural marketing in India. Read more

Businesses are in the midst of the grimmest challenge ever faced in modern times. The spread of COVID-19 has impacted the other 4Ps of marketing like never before.

The first wave of the pandemic was sudden enough and gave no clues to time, place and pace. The effect was felt more in cities with denser populations, so much so that during the first wave, there were reports about COVID being an urban-only virus. T

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands