Safe and innovative brands: What the ‘new normal’ will be in post-COVID Vietnam

The Mobile Marketing Association (MMA) recently hosted a webinar to shed light on Vietnamese consumer sentiment in the COVID-19 era.

Why it matters

The COVID-19 pandemic has adversely affected economies all over the world. With consumer behaviour changing abruptly, brands and businesses are grappling to make sense of the new normal. Vietnamese customers, however, are taking the crisis in their stride.

Takeaways

  • A sizeable percentage of respondents (62%) are anxious about job and financial security, with only 39% of the respondents were concerned about a possible shortage of essentials.
  • Only brands that uphold the highest safety and hygiene measures will flourish in the times to come.
  • Vietnamese consumers have embraced YouTube more than ever, with 59% consuming videos on the...

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