This article is part of a Spotlight series on rural marketing in India. Read more
India’s rural ecosystem is no different from the rest of the country when it comes to battling the disruption caused by the COVID-19 pandemic, with the cautious but agile rural consumer evolving at a pace no one would have imagined. From championing the sales of the motorcycle segment to competing with their urban compeer for e-commerce, the rural consumer is propelling the Indian economy in many ways.
The reasons
The world witnessed the greatest migration...