Riding the Korean Wave – Cultural Influence and Brand Strategy
Winter Sonatawas, on the face of it, just another TV drama series. But as this heart-wrenching love story unfolded on South Korean channel KBS in 2002, so too did a wave of enthusiasm...
Riding the Korean Wave - Cultural Influence and Brand Strategy
South Korean culture has steadily grown and spread throughout Asia over the past decade and is reaching Europe and the US.
