Rethinking targeting strategy in cultivating relationships with Indonesia’s youth

Tokopedia’s Vincent Tarmudji advocates for a long-term view when measuring the value of cultivating connections with Indonesia’s Gen Z.

This article is part of a Spotlight series on connecting with Indonesia’s digital youth. Read more

Indonesia and its population of more than 260 million people is slated to be the fourth-largest economy in the world by 2050. Looking at the market’s potential, many brands are eagerly trying to establish a footprint, but to be a significant brand in Indonesia, one needs to know the rules of play. Especially when you are dealing with a country that comprises a great varie

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