Rethinking 'local': Going deeper on multicultural marketing in SEA

In this WARC infographic, Asia Editor Rica Facundo explains why brands that create a perception of “local” will win over the Southeast Asian consumer.

This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more

Read more in this Spotlight series

Rethinking “local”: Going deeper on multicultural marketing in SEARica FacundoWARC

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