Rethinking data-driven targeting to deliver more value

Data can be of immense monetary value to a business, but only if its source is based on real and consistent value in the lives of consumers.

It’s been over a decade that we are being presented with the silver bullet of data and how we can win the digital world by championing the art of data-driven brand building. We have heard that collecting and using data can help us get closer to the c

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