Resilient brands don’t stop innovating in uncertain times

Changing behaviours are now the new normal and brands must not only keep up but adapt accordingly.

Why it matters

Given the swift and extreme changes in consumer behaviour due to the COVID-19 pandemic, brands must focus on these shifts to ensure recovery and sustainable growth. And continuously innovating to meet the needs sparked by these changes, will ensure long-term business resiliency.


  • Behaviour that helps keep people safe and secure is more likely to continue. This may inform your innovation ambitions.
  • Digital entertainment, medical consultancy and online education are some of the new experiences that consumers are experimenting with which could dictate new future opportunities.
  • Innovation doesn’t have to mean drastic changes. In turbulent times, smaller...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands