Why it matters
Given the swift and extreme changes in consumer behaviour due to the COVID-19 pandemic, brands must focus on these shifts to ensure recovery and sustainable growth. And continuously innovating to meet the needs sparked by these changes, will ensure long-term business resiliency.
- Behaviour that helps keep people safe and secure is more likely to continue. This may inform your innovation ambitions.
- Digital entertainment, medical consultancy and online education are some of the new experiences that consumers are experimenting with which could dictate new future opportunities.
- Innovation doesn’t have to mean drastic changes. In turbulent times, smaller...