Reimagining human engagement: How technology-driven creativity can bolster out-of-home advertising effectiveness

Reveals insights from the fourth wave of Ocean Outdoor and Neuro-Insight’s research into the impact of enhanced technology on digital out-of-home advertising effectiveness.

Need to know

The media landscape, advertising opportunities and resulting creative opportunities have evolved beyond recognition, not least in out of home since the emergence of digital capability.

In the past 12 months alone, digital out-of-home as a channel has grown by 30%. In the UK there are 51% more screens year on year, (June 2019 versus June 2018) and two-thirds of Britons now see a digital screen once a week.