Reigniting e-commerce growth in India with content, experience and trust

India’s continued ecommerce growth hinges on adapting content and experiences to younger consumers in multiple languages as use of digital payments grows in tandem.

In India, the internet is becoming the new opium of the people. The list of needs of food, clothing and housing has a new addition – Wi-Fi. Thanks to cheap data rates, internet penetration in the country is now close to 40% and rapidly rising at 18% a year. That’s 550 million Indians already online and 61 million more expected to come online by the end of this year.

India is the world’s fastest growing internet market; Amazon is opening its largest campus in the south Indian city of Hyderabad, and Walmart completed the world’s largest takeover of an...

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Insights Team
Bray Leino

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