Regenerative design: the key to a sustainable future?

Wayne Deakin

With sustainability an increasing focus in the business world and for consumers, brands will need to centre regenerative design as a key pillar of their sustainability efforts.

In the countdown to COP26, the UN Climate Change Conference taking place in Glasgow this autumn, talk is growing about the need for a more sustainable approach to the future. But to be truly forward-looking – and future-proofed – brand owners must think beyond sustainability and commit now to regenerative design.

Regenerative design is an approach to design that seeks to restore, renew and revitalise the sources of all energy and materials used in the making of a product or service, taking into account and appropriately responding to the needs of business, society and nature.

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