Refinery29 brings TV logic to Instagram

Refinery29, the female-focused online publisher, is using Instagram in innovative ways to reach consumers and assist its marketing partners.

Refinery29 is applying a shot of legacy media thinking to the digital pages of Instagram.

“We’ve started to innovate on the platform by – kind of weirdly – programming it like TV,” explained Lydia Pang, creative director at the New York-based digital publisher, which provides female-focused content in areas f

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