This article draws from findings in 'Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards', a best practice guide that provides tangible examples and top tips on how behavioural economics can creatively solve business problems.
Red Hot or Red Herring: Seven principles of behavioural economics
Behavioural Economics Consultant
At the beginning of the Behavioural Economic Agenda in 2009 we published 'Behavioural Economics: Red Hot or Red Herring?' to establish why