Red Hot or Red Herring: Seven principles of behavioural economics

This article draws from findings in 'Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards', a best practice guide that provides tangible examples and top tips on how behavioural economics can creatively solve business problems.

Red Hot or Red Herring: Seven principles of behavioural economics

Nick Southgate Behavioural Economics Consultant

At the beginning of the Behavioural Economic Agenda in 2009 we published 'Behavioural Economics: Red Hot or Red Herring?' to establish why

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