Recommendations for commingling set-top box data and Smart TV ACR Data

Jane Clarke, Howard Shimmel, and Gerard Broussard

Examines best practices for integrating data in the US from both set-top boxes (STBs) and Smart TVs, based on a study of providers.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

TV audience measurement has traditionally been accomplished through panels, such as the Nielsen household panel well known in the US. However,...

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