Recession-proofing brands across all time horizons — the short, mid and long term

Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy, outlines how brands can recession-proof their brands by working through three phases.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more .

In every crisis lies an opportunity

The Chinese word for crisis carries two elements, danger and opportunity. No matter the difficulty of the circumstances, no matter how dangerous the situation, at the heart of each crisis lies a tremendous opportunity.

While the COVID-19 epidemic continues to take a huge toll on people, communities, the economy and business as whole, this is not the first crisis brands have been...

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