"Ready Insurer One?" – How the metaverse could lead the category in new directions

Trevor Thomas

Analyzes how the insurance industry can be of use in the metaverse, as the virtual world takes on some aspects of the real one.

The metaverse.

Is it the latest tech buzzword that will come and go before you have a chance to understand it? Perhaps it’s a legless Mark Zuckerberg avatar floating in space? What about a new reality where humans shift from living in the physical world to a digital existence filled with immersive experiences?

Let’s omit the first two options, as I hope to demonstrate why the first is incorrect, and the second is, frankly, a terrifying image that no one should be subjected to.

You’re Googling it. I’ll wait.

The term metaverse was first coined in the early 1990s, in...

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