Re-visit, re-organise and re-plan: Measuring campaigns in post COVID-19 India

Mukta Lad

ad:tech hosted ‘Building Metrics that Matter’, a webinar to understand how a post-COVID reality might make for a new way to look at campaign measurement metrics.

Why it matters

With the coronavirus health crisis severely impacting businesses, it is time for brands to review their Key Performance Indicators (KPIs) and ask if they are calculating their Return on Investment (ROI) effectively.

Takeaways

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