Radically digital: Creative Innovation During COVID-19

The COVID-19 pandemic has spurred new approaches to creative innovation which are likely to endure.

Why it matters

The COVID-19 pandemic, and especially the associated lockdowns, has forced brands and service providers to innovate to serve consumers, at a lightning fast pace.


  • Smart digital solutions for home and telecare can improve the reach, efficiency and effectiveness of modern health care systems and reduce their exorbitant cost.
  • Those who have successfully pivoted their offering online and tapped into a need are actually accelerating their business and doing better than they were before.
  • Brands need consider the longevity of their digital solutions, so that they continue to engage people long after COVID-19 lockdown.

As the pandemic...

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Insights Team
Bray Leino

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