Quiet luxury, ESG and omnichannel: Connecting with a new generation of luxury consumers in Asia

Asia’s booming middle class is helping to change the definition of the luxury consumer and MullenLowe’s Simran Gill examines the ways that brands can respond to this new generation of young luxe consumers in order to remain relevant.

When we think of luxury branding and marketing, we likely think of Patek Philippe (“You never actually own a Patek Philippe”), De Beers (“A diamond is forever”) or maybe even Tiffany & Co and its iconic use of robin’s egg blue (Tiffany Blue, if you...

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