Quibi’s Jeffrey Katzenberg on creating an ad model to suit both brands and subscribers

Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.

Details are beginning to emerge on how Quibi, a premium short-form mobile video subscription service, and one of the most eagerly anticipated media launches of the coming 12 months, plans to upend the global mobile video market.

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