Quibi’s Jeffrey Katzenberg on creating an ad model to suit both brands and subscribers

Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.

Details are beginning to emerge on how Quibi, a premium short-form mobile video subscription service, and one of the most eagerly anticipated media launches of the coming 12 months, plans to upend the global mobile video market.

Fronted by a star team

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands