Qualifying new business opportunities

This article aims to help agencies qualify new business opportunities with a set of criteria to identify which opportunities to pitch for.

Qualifying new business opportunities

Jody Sutter The Sutter Company

Not everyone loves process, but when you're managing the chaos of a new business pitch, it can really help. Process is especially important in unwieldy situations, like a global pitch

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands