Programmatic media and artificial intelligence

This article explains how artificial intelligence and machine learning are currently being used in advertising, and what the possibilities as well as the limitations are for the future.

Definitions

Artificial Intelligence (AI), is the theory and development of computer systems that are able to perform tasks which normally require human intelligence or reasoning.

Artificial intelligence is a term flush with futuristic connotations, but absent of precise meaning. The phrase brings to mind great dystopian films such as The Matrix and The Terminator in which computers develop a mind of their own, and decide to d

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