Why programmatic DOOH advertising should be part of China's outbound marketing strategy

Cindy Gu 谷晓丹

Chinese brands have often used online channels as their main advertising vehicle, while neglecting the importance of outdoor as a medium.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. Read more.

In the post-pandemic era, advertising spend is gradually recovering, which had been severely hit by the pandemic previously. This has enabled Chinese...

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