Chinese brands going overseas often use online channels as the main advertising investment medium, while ignoring the importance of outdoor advertising as a traditional medium. However, innovative outdoor advertising - programmatic digital outdoor advertising (pDOOH) has been incorporated into the overall marketing strategy of advertisers overseas, and as an important part of complementing online channels, using omni-channel marketing methods with measurable effects Maximize investment efficiency.
This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. read more
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