Procter & Gamble keeps a human face on tech-driven “constructive disruption”

Procter & Gamble, the consumer goods manufacturer, is seeking to ensure that a focus on the humans behind digital data is a consistent point of emphasis for its strategy.

Kirti Singh, Procter & Gamble’s chief analytics and insights officer, is no stranger to disruption.

As the head of P&G’s efforts to employ data, analytics, behavioral science and visualization tech in understanding – and responding to – evolving...