How to harness data ethically while protecting privacy will be a major theme – and challenge – for brand owners and marketers in 2022. Around the world, efforts to upgrade rules on digital services, privacy, and emerging technologies such as artificial intelligence (AI) are stepping up. But at the same time the internet is evolving to a decentralised model, known as Web3.0.
For brands, this makes addressing the challenge of how best to respond to the evolving regulatory environment anything but clear cut. By considering certain principles, however, they can gain advantage.
An era of rapid, regulatory evolution