Pride 365: Your guide to defying rainbow-washing

Brands need to focus on a Pride 365 strategy: connecting with, giving visibility to and involving the LGBTQ+ community in marketing year-round, not just during Pride Month.

Thirty years ago, activist group Queer Nation popularized the slogan, “We’re Here! We’re Queer! Get Used To It!” With mere weeks until Pride month, it’s clear that the contemporary call-to-action is, “We’re Here! We’re Queer! And We’re Queer All Year.”