Pricing thoughtfully: Four lessons to ensure your brand survives the cost-of-living crisis

Will Humphrey

In these unpredictable times, as the cost of living skyrockets, brands have crucial choices to make about how they set prices.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Who’d be a brand?

After years of battling through the Covid crisis, tackling supply chain issues and doubling down on sustainability, brands are hit squarely between the eyes by soaring inflation and rising costs such as energy and raw materials. In a situation such as this, how do marketers plan for growth? How do you use the levers at your disposal?

There are four key price-led lessons brands should...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands