Pricing thoughtfully: Four lessons to ensure your brand survives the cost-of-living crisis

In these unpredictable times, as the cost of living skyrockets, brands have crucial choices to make about how they set prices.

Who’d be a brand?

After years of battling through the Covid crisis, tackling supply chain issues and doubling down on sustainability, brands are hit squarely between the eyes by soaring inflation and rising costs such as energy and raw materials. In a...