Pricing thoughtfully: Four lessons to ensure your brand survives the cost-of-living crisis

In these unpredictable times, as the cost of living skyrockets, brands have crucial choices to make about how they set prices.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Who’d be a brand?

After years of battling through the Covid crisis, tackling supply chain issues and doubling down on sustainability, brands are hit squarely between the eyes by soaring inflation and rising costs such as energy and raw materials. In a situation such as this, how do marketers plan for growth? How do you use the levers at your disposal?

There are four key price-led lessons brands should...

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