Practical tips for automotive brand strategy in South East Asia

This article argues the importance of new media to build a brand in South East Asian markets, but automotive brands must not neglect the significant influence that traditional channels can still maintain in crafting brand awareness.

Practical tips for automotive brand strategy in South East Asia

DentsuAegis senseAsia

Auto brands must take an integrated approach across South East Asia.

Automotive brands should incorporate new media and traditional channels to build their brand in So

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