COVID-19 has done many things. It made brands massively double down on digital. It powered significant uplift in e-commerce. It changed distribution models. And how brands communicate. But when it comes to customer acquisition – specifically, where customer acquisition strategies are heading next – there hasn’t been a paradigm shift.
Consider the fundamentals. Companies need to reach customers via communications and physical distribution, to be accessible and make it easy to buy from. They need to be noticed. And all brand owners must prioritise acquisition because they will always lose customers – that’s just a fact of life.
Why? Because...