#playaparttogether: The gaming industry before and after COVID-19

Research by Ipsos MORI into changing online gaming behaviour in the UK.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

The UK gaming market grew by 4.5 million video game players in the nine years leading up to the COVID-19 pandemic (an increase of 21% since 2012 - GameTrack UK 2020 Q1). During this time the profile of those playing video games in the UK noticeably s

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