Planning for the future of travel after COVID-19

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.

Why it matters

With travel hit hard by post-COVID-19, brands need to prepare themselves now for a different future.


  • Winners will be those willing and able to take a strategic view of how to win over the long term.
  • Think beyond tactical promotion by addressing the 4Ps to build longer term strategies.

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