Planners and creatives in Asia: A happy marriage?

Planners and creatives in Asia consider partnership to be important – but there is room for improvement.

Planning is a discipline in flux, according to WARC’s most recent Future of Strategy report. So too is the world of creative, where the concept of ‘the big idea’ is up against a data and technology-driven media space. Overall, the relationship...

Not a subscriber?

Schedule your live demo with our team today