In 2019, the business of growing a brand is tied to having a positive impact on society and the environment, according to Marc Pritchard, Chief Global Brand Officer at Procter & Gamble (P&G), the world’s biggest advertiser.
Pritchard, one of the...
P&G’s Pritchard on balancing brand purpose and business growth
Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.
