P&G’s Pritchard calls on brands to prioritize diversity and inclusion in a crisis

Stephen Whiteside

Procter & Gamble, the consumer packaged goods manufacturer, is continuing to emphasize diversity and inclusion even as COVID-19 disrupts the marketplace.

Corporate social responsibility
Environmental & social issues
LGBTQIA+
Ethnic & minority groups
Multicultural marketing (US)
Asian American consumers (US)
Black consumers (US)
Hispanic/Latinx consumers (US)
United States
Strategy

Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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During a crisis, it...

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