Out-of-home, 5G, augmented reality and the impact of a new media channel

Explores the psychological impact of augmented reality and how it can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand.

In brief

Against a backdrop of constantly changing technological innovation brought about by the new possibilities from 5G, Kinetic looked at what the impact of augmented reality (AR) will have on the OOH media landscape. We wanted to understand how the psych