Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
The coronavirus outbreak and the stringent movement restrictions imposed on citizens is impeding the movement of goods and people and putting the economy into a coma. Financial markets became extremely volatile as the outbreak accelerated in multiple regions. Though it is impossible to forecast the economic outcomes precisely, it is very likely that the epidemic will lead to a recession.
Even before the outbreak began, uncertainty abounded in many dimensions. Global growth...