Opportunity in adversity: Four moves for long-term growth

Business leaders should prepare for a downturn but remind themselves that adversity creates opportunity to gain competitive advantage.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

The coronavirus outbreak and the stringent movement restrictions imposed on citizens is impeding the movement of goods and people and putting the economy into a coma. Financial markets became extremely volatile as the outbreak accelerated in multiple