Online shopping in 2008
The European Interactive Advertising Association’s ongoing Mediascope Study reveals that web research plays an important part in informing consumer brand choices. Its latest survey shows 40% of all European online shoppers have changed their mind about which brand to buy following online research.
The EIAA Online Shoppers Report 2008also reveals that 76% of online shoppers considered search engines to be more useful than personal recommendation (72%). Websites of well-known brands are also important research sources for 59% of online shoppers, while 61% find price comparison...