Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Recently, tech giant Tencent – one of the world's largest gaming anf social media companies – and one of the members of the Global CMO Leadership Coalition on COVID-19 – shared its experience with the ANA.

1. Because China is now emerging on the other side of this global pandemic, is there an issue to you that is most pressing right now for your organization?

The most pressing problem is helping our customers and clients to get back on their feet. Businesses are forced to work remotely with the help of digital tools. We made our cloud office toolkits and resources free and created new services faster than ever before, in the hope of helping our clients get through this difficult situation. At the same time, students still can't go back to their classrooms. Now we are providing a necessary digital toolkit to support distance learning. In this way, we are helping teachers to teach, and students to learn in a new digital environment.